Introducing "Lotto Max Dream Drop", an exclusive fashion drop in collaboration with Mr. Saturday. As part of the Dream Drop campaign, MLSE and OLG would amplify communications through a contest. The winner would receive an exclusive experience where they would be hosted on the Raptors practice court for a private scrimmage. They will be able to bring up to 11 guests, and all of them would receive swag bags with the clothing from the Dream Drop collection, plus Raptors merchandise to tie the campaign in with the team.
I was brought on by MLSE to find a wordmark identity and create animated assets for this campaign. The message was to be split 50/50, Lotto Max & Mr. Saturday and the Toronto Raptors. The goal was to reach a significant and immediate revenue segment (casual U35 lottery playing target audience). There is untapped growth there and Lotto Max is using fashion mixed with animation as a way in to reach their language and make the brand relevant.
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