As a season ticket holder for Toronto FC, working on this campaign in partnership with Fallsview Casino was an exciting opportunity. The campaign offered fans the chance to win two game day tickets followed by a trip to the casino, creating a unique and thrilling experience. It was a great way to showcase both brands and engage with fans on a deeper level.
The brand identity for this campaign focused on the typeface and its relation to the TFC brand. The design team chose to use Spades, Hearts, Footballs, Diamonds, and Clubs, rather than the traditional king/falls elements, to emphasize the partnership between the two brands. The result was a unique and engaging identity that captured the energy and excitement of both TFC and Fallsview Casino
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The first of four videos in the campaign featured a soccer ball bouncing throughout, providing a visual representation of the narrative and helping the audience follow along. This approach created an engaging viewing experience, allowing fans to easily understand the campaign's message and get excited about the partnership between TFC and Fallsview Casino.
The "Enter Now" video was a quick and effective reminder for viewers and fans of the Feel the Thrill campaign. The video's straight forward approach would have reminded viewers of the campaign and encouraged them to take action
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