In the video, the approach to creating a campaign message for the partnership between Toronto Maple Leafs and Fallsview Casino involves the use of playing cards and animation of hockey plays to connect the two brands and their shared passion for sports and entertainment. The video aims to excite viewers about.....Through the use of creative and engaging visuals, the campaign message conveys the message that the Toronto Maple Leafs and Fallsview Casino are the perfect match for fans who love sports and entertainment. Overall, the video is designed to be compelling and effective in generating interest and enthusiasm for the partnership.